Lois Matthams

I joined the team as a Digital Marketing Apprentice, assisting the company with Social Media, SEO and Google AdWords campaigns.

What I Do

I joined the team as a Digital Marketing Apprentice, assisting the company with Social Media, SEO and Google AdWords / Bing pay-per-click campaigns. I work closely with all members of the team, taking on a variety of digital marketing tasks to the best of my ability, gaining the best possible knowledge and experience I can.

I receive digital marketing training both at the workplace and at training days I attend away from the office as I work towards a BCS Level 3 Diploma in Digital Marketing. This training covers the key elements of a Digital Marketing role such as Google AdWords, Google Analytics and Content Management Systems to name a few.

Biography

I finished my final year at college in June 2017, completing two BTECs and an A Level. I studied BTEC Photography, BTEC Media (equivalent to two A levels) and A Level Graphic Design.

All my studies were very much computer-based, which enabled me to become familiar with a variety of industry-standard software such as Adobe Photoshop. During my studies I worked on a variety of projects, which enabled me to expand my skills in logo and packaging design, typography, photo and video editing and advertising campaigns from concept to creation. I also worked on a web design project taking an idea from sketches on paper to a final digital design.

When I am out of the office, I love to spend time with family and friends but I also like to be creative whether that is drawing, painting, colouring or even writing a blog post for my own website which is my main passion. I also have a huge interest in make up and experimenting with different looks, which is the subject of my own website.

Recent writings

Fanatic Aquatic Design goes live

Fanatic Aquatic Design have over twenty years experience in the aquatic industry and specialise in the installation and maintenance of tropical and marine aquarium systems.

Google Analytics: My experience with their courses

Since working at Enovate, I have seen how Google Analytics is a vital tool not only for creating Custom Reports and Alerts, but also analysing data such as Bounce Rate and Average Session Duration.