The Stair Climbing Company

The Stair Climbing Company

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Benchmarks

90

Google PageSpeed Score

Google's website performance benchmark

90 out of 100.

A

WebPagetest Grade

Graded on site performance, page size and load times

A

94

Website Grader Score

Calculated on general, mobile, SEO and security performance

94 out of 100.

What are these?

Brief

Brief

The Stair Climbing Company started life in 2014 as a family-run business, based in Essex (UK), providing battery-powered Stair Climbers for hire, purchase, testing and training. Now working with suppliers and manufacturers in both the mobility and commercial markets across Europe, The Stair Climbing Company provides safe and comfortable mobility solutions to the workplace as well as the home.

With the growth of their business and changes to their client base, The Stair Climbing Company commissioned us to design and develop a new website because their existing website was no longer fit for purpose. After an extensive brainstorming session with the client, we quickly identified all the problems with their existing website, what they would like to achieve with a new website and decided how we would meet these objectives in the redesign.

What we did

What we did

The main aim of the new site was to reach new customers and generate more leads and enquiries for commercial and mobility stair climbers so we designed and developed a way of integrating a short Request a Quote form into the sidebar area of each page. Alongside the form sits an editable Special Offer panel allowing the site editors to quickly and easily enter an offer and promote it across the entire site all via the Craft CMS.

Adding News and Testimonials areas, and displaying the latest content on the homepage, gave the marketing team space to publish fresh and interesting content as well as being able to display real-world examples of how their products have helped individuals and businesses in a variety of unique situations.

The main sections of the new site detail the ranges of commercial and mobility stair climbers available to purchase or hire and to display them consistently we developed a means of adding each product via the content management system that allows editors to specify all kinds of information from specification tables and PDF downloads to YouTube videos and image galleries. This allows the products to really speak for themselves and provides site visitors with a one-stop-shop for each device that's easy to read and share.