Our projects are built with an unparalleled level of attention to detail. We aim to not only deliver a project that looks great, is easy-to-use and provides a real return-on-investment but also a project that is built to the latest best practices and is as technically well crafted as it is aesthetically pleasing. But the challenge we face is how we demonstrate that technical excellence to our prospective and existing clients and explain why it's important.
It's for this reason that you'll notice each project in our portfolio includes a "Benchmarks" section, like the one shown below. This displays three metrics, which are obtained by running our projects through publicly available tools to benchmark just how technically well engineered they are. The benchmarks shown below are for this very website:
Google PageSpeed Score
Google's website performance benchmark96 out of 100.
Graded on site performance, page size and load timesA
Website Grader Score
Calculated on general, mobile, SEO and security performance97 out of 100.
I'd encourage you to test either your own organisation's website (if you have one) or some of your competitors to see how well engineered they are under the surface (see the links below).
The benchmarks we use are:
- Google PageSpeed
This is Google's own metric for how fast a website loads, we generally achieve a score between 90-100. Go ahead and test a website.
This is also a metric for how fast a website loads, we generally achieve an A grade. Go ahead and test a website
- Website Grader
This is a more varied metric, focusing not only on performance but also security, search engine optimisation (SEO) and responsiveness (optimisation for display on mobile and tablet devices). Go ahead and test a website
Why is this important?
Google have publicly stated that they consider site speed in their rankings so a website that loads quickly is rewarded with higher rankings. And that's not all, there is a mountain of evidence that shows that a faster loading website provides a far better user experience and return-on-investment.
Last but not least, we also consider it our duty as web designers and developers to deliver a project that is built to best practice standards and is technically as good as it can be.