Restock DirectPrinting Accessories Retailer
Restock Direct have been supporting the print industry for over 10 years, supplying a wide variety of products from the biggest brands.
- Platform
- Shopify
- Location
- Chelmsford, Essex, UK
- Client since
- 2022
The final product
Screenshots showcasing the responsive design across devices.
The Brief
As a sister-brand of Restock Resources, Restock Direct was to be the client’s first foray into e-commerce and the scope of the project had a number of nods towards B2B e-commerce rather than B2C so it was going to push standard Shopify to its limits - a challenge we were excited about and capable of delivering.
Beyond the development of the new Shopify site we were also tasked with creating a refreshed logo based on the existing Restock Resources brand along with a design for the site’s look-and-feel that would be converted into a custom Shopify theme and applied to the new site.
The main areas of technical complexity within the project were around how we’d deliver the concept of graded product variants with different prices and stock levels, wishlist functionality and stock notifications which all involved a degree of customisation and finessing to achieve the desired results.
What we did
We began the project with the creative elements, first defining the new logo variant before moving onto the website design process. The site designs were created and iterated on in Figma, making it easy for the client to collaborate and provide feedback to us, and once all the template designs had been signed-off they were based over to the development team to begin coding u the custom Shopify theme that would provide the site’s look-and-feel.
Once the development process was underway we could start focussing on how we’d go about delivering the B2B aspects of the projects using the tools available to us with standard Shopify and the plugins available in Shopify’s app ecosystem. This involved a degree of research and testing before committing to a suitable approach - be that custom development or by using an app - but the challenges we faced were met and surmounted and we’re really pleased with the site we delivered.
The client is delighted with the finished result and it’s been a real pleasure seeing them take the reigns with the day-to-day management of the site, not just from the e-commerce side and handling order fulfilment but also adding their own apps and basic styling customisations - proving just how good Shopify is when making your first steps into the world of e-commerce.
Key features
The components and capabilities we delivered.
Custom Shopify Theme
Bespoke Shopify theme designed in Figma and built from scratch to deliver a unique brand experience.
B2B E-commerce Features
Graded product variants with different prices and stock levels, wishlist functionality and stock notifications.
Logo & Branding
Refreshed logo design based on the existing Restock Resources brand, adapted for the new direct-to-customer venture.
Our approach
A proven process tailored to this project's unique requirements.
Discovery
We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.
Strategy & Wireframing
We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.
UX/UI Design
Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.
Development
Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.
Quality Assurance & Launch
Rigorous testing across devices and browsers. We handle deployment and ensure a smooth launch with minimal disruption.
Ongoing Support
Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.
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