Universal WorksContemporary Clothing Brand
Discover the new Shopify e-commerce website we developed for contemporary clothing brand, Universal Works.
- Platform
- Shopify
- Location
- Nottingham, UK
- Client since
- 2021
The final product
Screenshots showcasing the responsive design across devices.
The Brief
We’ve been working with Universal Works for a number of years, supporting and enhancing their existing Shopify site, but at the start of 2024 we were commissioned as the development partner - alongside IYA Studio as the design partner - to build a brand new site from the ground up.
IYA Studio took the lead on the design work and once that was complete it was over to us to translate their vision into a functioning Shopify theme and integrate it into a new store alongside a number of app integrations.
As a contemporary clothing brand, Universal Works have a keen eye for detail and a very particular aesthetic look-and-feel they wanted to achieve with the new site so it was a challenge we were very much looking forward to taking on.
What we did
Universal Works had an existing, custom, Shopify 1.0 version theme and wanted to upgrade to a new 2.0 theme to take advantage of the new features Shopify have made available to both developers and the site’s admin users. This also provided the opportunity for a complete redesign to keep the site looking fresh and aligned with the Universal Works brand.
The new theme was built from the ground up using Shopify’s own templating language, Liquid, creating templates for every page in the site. The highlight of the project is the wide variety of sections (content blocks) that were developed so that the site’s editors could make every page feel unique and engaging.
Having a high level of customisability over the site also presented some difficult challenges. Bespoke solutions were required in places that went outside the realms of standard Shopify functionality. An example of this was allowing for call-to-actions to be injected within the product listing pages whilst working in conjunction with complex product filtering and pagination.
We’re delighted with the finished result and are already working on new features and enhancements to extend the site and make it even more successful for Universal Works and their customers.
Key features
The components and capabilities we delivered.
Shopify 2.0 Theme
Brand new custom Shopify 2.0 theme built from the ground up, replacing the legacy 1.0 version.
Flexible Content Sections
Wide variety of custom sections enabling editors to make every page feel unique and on-brand.
Advanced Product Listings
Bespoke solutions for injecting CTAs within product listing pages alongside complex filtering and pagination.
Our approach
A proven process tailored to this project's unique requirements.
Discovery
We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.
Strategy & Wireframing
We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.
UX/UI Design
Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.
Development
Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.
Quality Assurance & Launch
Rigorous testing across devices and browsers. We handle deployment and ensure a smooth launch with minimal disruption.
Ongoing Support
Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.
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