AATiStair Nosing Manufacturer
AATi are the leading manufacturer of cast metal anti-slip stair nosings, treads and associated products. Their iconic stair nosings can be seen all over the world but also in busy railway stations.
- Platform
- Craft CMS
- Location
- Braintree, Essex, UK
- Client since
- 2016
The final product
Screenshots showcasing the responsive design across devices.
The Brief
AATi design, manufacture and install anti-slip stair nosings in some of the largest and most heavily used rail and underground stations throughout the UK and overseas. They also use their on-site manufacturing capabilities to design and realise bespoke stair nosings and metal fittings for commercial clients.
The existing AATi site had been built on Wordpress and many of the plugins it relied on had become unsecure, unsupported or unusable meaning the AATi marketing team couldn’t updated their website with blog posts or new products.
As well as addressing these issues AATi and their parent company, FSE Group, wanted a new site to better present changes to the structure of the businesses, specifically the creation of three sub-companies: AATi Rail, AATi International and AATi Commercial.
What we did
AATi had a clear vision for the design of their new site and wanted something to match their peers in the architectural and bespoke manufacturing sectors. Together we developed a strong design using colour coding for each of the three sub-sites and a bold geometric pattern to add interest and contrast.
Behind the scenes the new site made extensive use of Craft’s locale functionality, this method allowed us to share content across the three sub-sites where the client wanted to but allow them to make certain content types unique if required. This prevented any duplicate content issues that could’ve arisen and avoided the client needing to maintain multiple versions of the same page.
We also developed a secure client’s area that allows AATi site administrators to grant access to client-only product information to assist them when procuring and using AATi products within their rail and commercial projects.
We’re really proud of both the overall design and variety of custom functionality we’ve created for AATi and we’re already working on features and enhancements for phase two. If you’re in a similar industry and considering a new website we’d love to hear from you, just fill out our short contact form to tell us about your project.
Key features
The components and capabilities we delivered.
Secure Client's Area
Password-protected area allowing AATi administrators to grant clients access to exclusive product information for their projects.
Predictive Search
Intelligent search functionality helping visitors quickly find products across the extensive range of stair nosings and fittings.
Multi-site Locale System
Craft CMS locale functionality enabling content sharing across AATi Rail, International and Commercial sub-sites whilst avoiding duplication.
Our approach
A proven process tailored to this project's unique requirements.
Discovery
We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.
Strategy & wireframing
We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.
UX/UI design
Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.
Development
Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.
Quality assurance & launch
Applications and integration-heavy builds ship with automated test suites, and every project is checked across devices and browsers before it goes live. We handle deployment and keep the launch itself uneventful.
Ongoing support
Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.
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