Responsive web design is a well established approach, which allows us to create a website that responds with a design best suited to the device being used to access the website. This approach allows us to adapt a website's design to suit the smaller screens and orientations of smartphones and tablet devices, to deliver a user experience of the same quality as your desktop site.
"Responsive web design" was a term first coined by Ethan Marcotte in May 2010. It made waves in the web design community and only a few months later we were employing a responsive web design approach in our projects.
Here are some statistics that highlight why a responsive website is essential:
- By the end of 2013, more people were using their mobile phones than PCs to get online
- Mobile searches have grown by a factor of four since 2010
- There were more mobile devices than people in the world by the end of 2014
Sources: Gartner, 2010; Google Internal Data, 2011; Cisco, 2011; UN Report 2013