Responsive web design is a well established approach, which allows us to create a website that responds with a design best suited to the device being used to access the website. This approach allows us to adapt a website's design to suit the smaller screens and orientations of smartphones and tablet devices, to deliver a user experience of the same quality as your desktop site.
"Responsive web design" was a term first coined by Ethan Marcotte in May 2010. It made waves in the web design community and only a few months later we were employing a responsive web design approach in our projects. In mid-2011 we launched one of our largest responsive web design projects for Monitor Audio, redesigning 14 international sites with over 7,500 pages to work on mobile, tablet and desktop devices. Since then, every project we've completed has been responsive.
Here are some statistics that highlight why a responsive website is essential:
- By the end of 2013, more people were using their mobile phones than PCs to get online
- Mobile searches have grown by a factor of four since 2010
- There were more mobile devices than people in the world by the end of 2014
Sources: Gartner, 2010; Google Internal Data, 2011; Cisco, 2011; UN Report 2013