AccessIndexAccessibility Data Platform

AccessIndex collects accessibility information from tourism venues through short, sector-specific questionnaires, scores each response, and feeds the results back into the destination websites they're listed on.

Platform
Laravel
Location
Ipswich, UK
Client since
2022

The final product

The Brief

People with accessibility requirements hit the same problem when planning a trip: the information they need isn’t there. Whether a venue has step-free access, a hearing loop or a quiet space is rarely stated anywhere findable, and every business phrases it differently. VisitEngland’s answer was a defined set of Key Accessibility Features, described consistently across the industry.

DestinationCore build and run the websites for destination marketing organisations, each listing hundreds of local tourism businesses. They wanted this data gathered once, from the venues themselves, and shown on every listing — but the audience is largely non-technical operators who might use the platform for ten minutes a year. The questionnaire had to be short and tailored to the business answering it, access effortless, and the data fed back automatically across several destinations at once.

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What we did

We built AccessIndex as a multi-tenant Laravel application with a Livewire and Tailwind interface. Each destination website is configured as its own tenant — API credentials, category-to-sector mapping and feature toggles — so new destinations are onboarded through the admin interface, not a code release.

The six sector questionnaires — 156 questions with guidance notes attached — were transcribed into structured question sets, so a venue only sees what’s relevant, and answers save as they work. Because a ticked box means little to a visitor, a translation layer turns each question into publish-ready, visitor-facing wording, and every response is scored against the features achievable for its sector.

Onboarding is automated: a nightly job pulls in each destination’s business directory, resolves each venue’s sector from the site’s own categories, and invites the relevant contacts by email. Sign-in is passwordless via magic links, invitations can be released in batches on large directories, and progress dashboards show who still hasn’t finished.

Completed responses post back into each destination’s Craft CMS through a companion plugin, populating the accessibility features on the venue’s own listing. Because the two systems are joined by people rather than tidy identifiers, we added fuzzy name matching, a repair screen for orphaned responses, and protection that stops a sync overwriting a venue’s sector once it has answered. An analytics dashboard and a read-only role for destination staff round it out.

Key features

The components and capabilities we delivered.

Sector-Specific Questionnaires

Six question sets covering 156 questions drawn from VisitEngland's Key Accessibility Features guidance, with answers saved as the operator works.

Accessibility Scoring

Each response is scored against the features achievable for its sector, so venues are benchmarked fairly against comparable businesses.

Two-Way Craft CMS Syndication

A nightly sync imports venue listings from each destination website; completed responses post back through a companion Craft plugin.

Passwordless Access at Scale

Venue contacts are invited by email and sign in with single-use magic links — no password barrier for occasional users.

Onboarding & Progress Tracking

Batched invitations, automated reminder nudges and per-destination dashboards showing which venues have completed, started or not begun.

Multi-Tenant Administration

Each destination is configured independently — API credentials, field mappings, category-to-sector mapping and feature toggles — alongside analytics dashboards.

Our approach

A proven process tailored to this project's unique requirements.

1

Discovery

We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.

2

Strategy & Wireframing

We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.

3

UX/UI Design

Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.

4

Development

Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.

5

Quality Assurance & Launch

Rigorous testing across devices and browsers. We handle deployment and ensure a smooth launch with minimal disruption.

6

Ongoing Support

Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.

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