Institute of Tourist GuidingTourist Guiding Regulator
The Institute of Tourist Guiding is the regulatory body for professional tourist guiding in England, Northern Ireland and Jersey.
- Platform
- Craft CMS
- Location
- London, UK
- Client since
- 2022
The final product
Screenshots showcasing the responsive design across devices.
The Brief
The Institute of Tourist Guiding’s existing website was in need of upgrading - the CMS was hard to use, the design was out-of-date and the approach to responsive design for handheld devices wasn’t up to scratch. The Institute also had ambitions plans to transfer their membership data into a new CRM system - VeryConnect - and to integrate that with the new website.
We pitched a full Craft CMS solution to the Institute that provided a full redesign and redevelopment as well as the aforementioned CRM integration that benefited from our experiences of working with the VeryConnect CRM system on some of our past projects.
We were delighted to be the winning bidder and awarded the contract for the project and excited about getting underway.
What we did
The site is built on Craft CMS version 4 and provides a slick and easy-to-use experience for the Institute’s editors that work to maintain and update the site’s content on a day-to-day basis.
The design makes good use of the Institute’s branding and wealth of stock images to create an engaging user experience that’s both informative and enjoyable to use.
The integration with the VeryConnect CRM threw up a number of challenges that had to be overcome in collaboration with a number of stakeholders but the Institute are delighted with the end result and the feedback from their members and site visitors has been nothing but positive.
We’re looking forward to seeing how the site evolves and building upon the very productive partnership created during the lifecycle of this project.
Performance
Key metrics demonstrating our commitment to speed and efficiency.
Key features
The components and capabilities we delivered.
VeryConnect CRM Integration
Integration with the VeryConnect CRM system to sync membership data between the website and the Institute's records.
Craft CMS 4 Build
Modern site built on Craft CMS version 4 providing a slick editing experience for the Institute's content editors.
Responsive Redesign
Complete design refresh replacing the outdated, poorly responsive site with a modern experience across all devices.
Our approach
A proven process tailored to this project's unique requirements.
Discovery
We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.
Strategy & wireframing
We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.
UX/UI design
Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.
Development
Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.
Quality assurance & launch
Applications and integration-heavy builds ship with automated test suites, and every project is checked across devices and browsers before it goes live. We handle deployment and keep the launch itself uneventful.
Ongoing support
Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.
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