Southend CareSouthend Borough Council

Southend Care offer a comprehensive range of care and support services including Residential Care, Engagement and Employment, Care at Home, Supported Living and Shared Lives.

Platform
Craft CMS
Location
Southend-on-Sea, Essex, UK
Client since
2024

The final product

Homepage
Homepage

The Brief

Southend Care approached us with a request to pitch for the redesign and redevelopment of both their web and intranet sites.

The main objectives of the new website were to make the content entry process much easier for editors, to refresh and update the site’s design across all devices and generate more enquiries and leads along with a higher volume of online job applications.

We met with the marketing team at Southend Care’s head office to outline our vision, the approach we’d take and the technologies we’d use and were delighted to be awarded the contract ahead of our competitors.

Southend Care homepage, full page screenshot

What we did

With the contract effectively involving two projects, we started with the website with the idea that we could save time and budget when we came to the intranet project by reusing design and code developed for the website in the intranet. This proved to be a very effective approach (the intranet project in underway as I write this post) and has helped keep the overall budget on track across both projects.

The discovery and design process was very smooth and resulted in a design that the Southend Care team were very happy with, achieving both a modern new look, in keeping with their branding, whilst being accessible and very easy to read and navigate.

Once the development site had been built it was made available to Southend Care’s editors who, following their Craft CMS training session, diligently worked through the content entry process with Enovate providing guidance and support along the way.

The finished website launched on schedule and within budget and the main satisfaction for us is seeing how much easier it is for Southend Care’s editors to create and post new content whenever they want to and the steady flow of enquiries and online job applications the site has generated, fulfilling the original aims of the brief.

Performance

Key metrics demonstrating our commitment to speed and efficiency.

87Google Lighthouse Score
3.8sLargest Contentful Paint (LCP)
71msTotal Blocking Time (TBT)
825KBPage Weight

Key features

The components and capabilities we delivered.

Dual Website & Intranet

Website and intranet built as connected projects, reusing design and code to save time and budget.

Careers & Job Applications

Online job application system generating a steady flow of applications for care positions across the organisation.

Accessible Design

Modern, accessible design in keeping with the Southend Care brand, easy to read and navigate across all devices.

Thank you so much to Dan, Michael and the team at Enovate for their dedication to building our new website. From the very beginning Dan and Michael were completely on board with assisting us with the design and development of our site. They had listened to every part of our specifications and made it happen. They made the process feel seamless and their attention to detail was spot on.

We have also completed the Craft CMS training with Dan which is very easy to use. We can keep our website up to date and add our own News and Media stories with ease.

Southend Care would highly recommend Enovate, the team are professional, patient and work extremely hard to get you the website you want.

Thank you, team Enovate, it's been a pleasure.

—Business Manager, Southend Care Ltd

Our approach

A proven process tailored to this project's unique requirements.

1

Discovery

We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.

2

Strategy & wireframing

We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.

3

UX/UI design

Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.

4

Development

Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.

5

Quality assurance & launch

Applications and integration-heavy builds ship with automated test suites, and every project is checked across devices and browsers before it goes live. We handle deployment and keep the launch itself uneventful.

6

Ongoing support

Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.

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