Castle PumpsIndustrial and marine pumps
Castle Pumps have 15 years’ experience as a supplier of industrial and marine pumps handling chemicals, food and beverages, water, fuels and lubricants.
- Platform
- Craft CMS
- Location
- Birmingham, UK
- Client since
- 2023
The final product
Screenshots showcasing the responsive design across devices.
The Brief
Following on from the Centre Tank Services site we built for the same client, we were commissioned to redesign and redevelop the Castle Pumps website.
The existing site was built on Expression Engine so was in need of upgrading to a new and modern Content Management System, and with the client already familiar with Craft CMS it was an obvious choice to use that for the new Castle Pumps website.
Along with the redevelopment task we were asked to redesign a number of key pages/templates in the site to improve the visual impact of the site along with drawing attention to the main tasks and calls to action the client wanted to highlight to increase enquiries and conversions.
What we did
The build began with getting the various environments setup and an instance of Craft CMS running onto which we could start building out the various templates and functionality the new site required.
Once the framework of the site was complete we could begin the challenge of importing content from the old site into the new. This is always a difficult phase in any project and sometimes requires a degree of manual intervention but, as they say, this wasn’t our first rodeo and with the lessons learnt from other projects it all went relatively smoothly.
Once the site was built and content migrated we moved into a phase of feedback and snag-hunting to catch and fix any bugs until the client was happy to sign-off and we could begin preparing the site for launch.
The launch had some additional complexity in that the site is hosted on external infrastructure rather than our own hosting setup at AWS but on the day it all went well and we’re delighted with the new site and are looking forward to building on the relationship we have with the team at Castle Pumps and seeing how the site grows and evolves in the years ahead.
Key features
The components and capabilities we delivered.
CMS Migration
Full migration from Expression Engine to Craft CMS, including content import from the legacy platform.
Redesigned Key Templates
Visual refresh of key page templates to improve impact and draw attention to important calls to action.
Product Catalogue
Comprehensive product catalogue for industrial and marine pumps with categorised browsing and enquiry generation.
Our approach
A proven process tailored to this project's unique requirements.
Discovery
We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.
Strategy & wireframing
We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.
UX/UI design
Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.
Development
Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.
Quality assurance & launch
Applications and integration-heavy builds ship with automated test suites, and every project is checked across devices and browsers before it goes live. We handle deployment and keep the launch itself uneventful.
Ongoing support
Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.
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