Centre Tank ServicesFuel Handling Specialists
Centre Tank Services Ltd have been leading trade distributors of fuel dispensing, storage tank, AdBlue and lubrication equipment since 1987.
- Platform
- Craft CMS + Craft Commerce
- Location
- Sutton Coldfield, UK
- Client since
- 2021
The final product
Screenshots showcasing the responsive design across devices.
The Brief
Centre Tank Services Ltd have been leading trade distributors of fuel dispensing, storage tank, AdBlue and lubrication equipment since 1987.
The marketing team at Centre Tank Services approached us with a brief to redevelop their existing e-commerce website using Craft CMS and Craft Commerce and to also make some adjustments to the site’s design to introduce a mega-menu navigation system, a new custom landing page template design for PPC campaigns and a new look-and-feel for the site’s news section.
We submitted a detailed proposal outlining how we would deliver the project and were delighted when we received the news that our bid had been successful and we’d been awarded the contract.
What we did
With the project not requiring a full, bespoke design process we were free to dive straight into the development process and started by building out the Craft CMS and Craft Commerce aspects of the site, the former for the site’s content managed pages and the latter for the e-commerce shop and its range of products and product categories.
Whilst the core elements of the site were taking shape we got underway with the site’s new mega menu, an advanced navigation system that made better use of the available screen space and allowed us to organise content and products within categories and with accompanying icons to help visitors find what they are looking for as quickly and easily as possible.
The e-commerce requirements were the most challenging part of the project and required a lot of time and effort to achieve exactly what the client wanted but we were able to deliver by using the flexibility and extensibility of Craft Commerce.
The staff at Centre Tank Services are delighted with the work we completed for them and we’re looking forward to working with them in the years ahead to further develop and enhance the website.
Key features
The components and capabilities we delivered.
Craft Commerce Store
Full e-commerce store built on Craft Commerce for fuel dispensing, storage tank and lubrication equipment.
Mega Menu Navigation
Advanced navigation system with categorised content and product links with icons for quick, intuitive browsing.
PPC Landing Pages
Custom landing page template designed specifically for paid advertising campaigns to maximise conversions.
Our approach
A proven process tailored to this project's unique requirements.
Discovery
We start by understanding your goals, audience, and constraints. Through workshops and research, we define the project scope and success criteria.
Strategy & wireframing
We map out the user journey and information architecture. Low-fidelity wireframes let us test ideas quickly before committing to design.
UX/UI design
Visual design that balances aesthetics with usability. We create interfaces that look great and guide users effortlessly toward their goals.
Development
Clean, well-documented code built on proven frameworks. We develop iteratively, sharing progress regularly so you're never in the dark.
Quality assurance & launch
Applications and integration-heavy builds ship with automated test suites, and every project is checked across devices and browsers before it goes live. We handle deployment and keep the launch itself uneventful.
Ongoing support
Our relationship doesn't end at launch. We provide proactive maintenance, security updates, and responsive support to keep your product thriving.
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