Blog posts tagged with...Search Engine Optimisation
Microsoft release keywords crystal ball
Microsoft has recently unveiled an addition to the AdCenter Lab that allows users to view predictions of the future popularity of search terms.
Google AdWords Quality Score
Google has launched a new feature for AdWords users today called Quality Score, this is a feature that is disabled by default and needs to be enabled for each campaign.
Google Accessible Web Search
Google has launched an accessible web search engine that ranks websites depending on how accessible they are thought to be by Google's ranking algorithm.
How to identify the search engine optimisation cowboys
Many search engine optimisation (SEO) companies or internet marketing consultants will gladly take your money on the basis of false promises.
SEO or Search Engine Optimisation is the process of improving the prominence of a website or web page in search engine unpaid (also known as organic) results. The aim being to increase rankings and in turn the volume of traffic to the website or web page from search engines such as Google, Bing and Yahoo. Optimisation usually involves improving both on-page and off-page rankings factors. On-page optimisation might include editing a websites content, HTML, internal links and URLs and off-page optimisation might include increasing the number of backlinks to the website.